Welcome to EXETER Innovative Flooring & Home Design – DULUX Paint Department!

Whether you are just simply changing the color of a room, adding an accent wall or design, or starting from the ground up – we are here to answer ALL your prep, color and top coat questions!  The famous saying “Its just paint!” just doesn’t suffice when you want it to last! Our Paint Specialists are here to help bring your vision to reality the RIGHT way. Tips and tricks of the trade can save you time and money while allowing you to achieve the results you want in a timely manner. Color doesn’t just change the visual, it changes the entire feel of a room. Dulux prides itself in providing a high quality product with competitive pricing allowing you to create the space you want within the budget you have.


Take the guesswork out of finding the right colour with our paint colour visualizer.

See How Your Paint Selection Will Look In Your Room Here
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Look for washable Dulux wall paint that simply wipes mess, dirt and muck away.
Look for Dulux paints that are resistant to burnishing (glossy spots) and marring (white marks).
Our range includes Dulux fast drying paints for interior and exterior trim, doors and windows.
Look for low-odour, low VOC paints across the Dulux range.
Choose a Dulux paint that shrug off moisture and resist the growth of mildew.

Buy online and collect, or come into our Exeter store to view colour samples from across the Dulux range.

Our Diamond paint line creates a barrier against stains!  The barrier contains the stain on the surface so you can wipe and remove most stains with a gentle cleaner! No stress, no mess, great looking color with a washable paint!

You can select from over 1700 Dulux colors online or come in and see us in store to take home the paint chips you fall in love with! Our in-store Paint Specialists can help you choose colors to match existing décor or help to pick something brand new! Paint Chips and Brochures are all available to take home and check the colors in your own lighting while being able to look in the brochures for new color combinations and inspiration to think outside the box.

Before you start your project, make sure you reach out to one of our paint specialists to ensure you are prepping your project correctly!  Most failures happen because YOU, the consumer did not have enough information.  One phone call or visit could save you a lot of time and/or money if you do it right the first time!

Painting over vanished surfaces, old metal railings, fresh drywall or that concrete floors – We know what we are doing and are always here to offer our professional advise!

This year Dulux has a trending theme of Serenity – Gentle/Soothing/Renewing

Color of the year this year is Vining Ivy (DLX1148-6)

Earthly, reflection and calming colors are taking over! Our Paint Specialists can help you create comfort in your space and can really change the way you FEEL when entering or spending time in certain rooms. Color doesn’t just change the look – it changes the whole VIBE!

Dulux Diamond 100% acrylic formula has outstanding dirt and UV resistance. Formulated with a fungicide to resist damage by mould, fungas and mildew. Advanced Acrylic polymer technology stops the dirt and water from penetrating the coating but still allows the coating to breathe. This product is available in SIDING SAFE colors as well as 100s of other colors for all your exterior needs.  SIDING SAFE color brochures are available in store to view or take home.